AIDIMA’s socioeconomic R&D guidelines are focused on Competitive Intelligence (CI) and Business Strategy domains. Main activities encompass hypothesis testing and methodology development for risky managerial decision-making processes. Topics of research are consumption and social trends evolution, retail innovation and shopping value, business model renovation, and scenario planning and industrial foresight, all of them addressed to the furniture and wood industry. Socioeconomic research is supported by own innovative facilities: Living Space Lab (Virtual Reality for motivational and emotional user research) and Retail Innovation Lab (immersive, interactive and sensorial technology for improving shopping value).
INNOTRANSFER@mueble is a knowledge platform addressed to the identification of Business opportunities in furniture and home equipment industries. It is a necessary tool for identification of innovation opportunities and value generation in order to dynamize furniture industry towards growing markets. Read more →
The main objective of the project BIOPELLETS is the development of solid biofuels value chain based on residual forest biomass from Valencian Community’s forests. This value chain includes the several steps of biomass processing, from forest to the consumer, taking into account the logistics, the industrial production and the distribution for its use.
