Ambient Intelligence describes an environment in which people are involved and assisted by embedded interfaces, with intelligent and intuitive features, interconnected with common objects that make up an electronic environment that recognizes and responds to the presence of people involved in it anticipatory and invisibly. This technology has been called by the European Commission as the main future scenario for the XXI century.
During the last decade, Muebles Picó – Pico Furniture has been spreading its market through different countries over the world. The firm has furnished many venues around the world from Saudi Arabia to Shanghai where the products of the company have landed in the last years.
Muebles Picó has worked hard for being able to provide the best products, creating at the same time a long relationship with its clients. With the totally of these activities, the company has tested that its style and quality are highly regarded worldwide.
Because of that, the company has achieved the push that it needs to trust in their possibilities of expanding through the world. Taking the decision of continuing with internationalization to a new market as is Russia.
Russia is a market where the furniture area has been increasing during the last years. The Russian consumers are aware about the importance of quality furniture and also care about the style. The most common style in the Russian market is the classical style mixed with luxury. Both characteristics are fulfilled in Muebles Picó products.
The relationship between Russia and Spain has been increased progressively through years. In addition, nowadays, Russia is on the top of the list of importer countries in furniture. In particular the importation that Russia makes is based on the luxury furniture.
With consumers who appreciate the craftsmanship and the innovation that Muebles Picó applies in the creation of its products, the internationalization towards Russia gets the company one step further. Muebles Picó has created a web in Russian where the customers will find all the information in their own language. This action helps the clients to access to the different collections of products, news and much more about the company.
To have the possibility of go towards this new market, the presence in the Russian search engines is very important. It will facilitate the consumers to find our products, what is in these moments a must for us, make things easier.Due to the different events that have taken place in Russia or are going to take place there in the next years, as the Sochi 2014 Olympics or the 2018 FIFA World Cup, the domestic demand for furniture has increased. One of the main reasons is the growth that has experienced the construction industry, which is closely linked with the furniture industry.
Another reason is the fact that Russia is the second biggest importer of furniture manufactured in the Comunidad Valenciana. Region from where is Muebles Picó. Russia is in the list after France and before other important countries in the list, as they are United Kingdom
and Germany.
All these reasons together, make Russia a huge opportunity to continue with the internationalization of the company towards new horizons. We take always the challenges as the internationalization with the predisposition of do what we do in the best way, offering the possibility of enjoy a huge quality brand to our customers wherever they are.
If you want increase the information about the internationalization, philosophy or culture of Muebles Picó do not hesitate in visit our site at its English or Russian version.
